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Is This the Best Key for This Song? – A Helpful Flowchart for Vocalists

Grant Norsworthy

There are many factors to consider when choosing the most appropriate key for a song. Vocalists especially know the importance of choosing…

Your Church Brand can Learn from Cattle Branding

Mark MacDonald

Branding originated with cattle farmers who wanted to make sure others could distinguish their cattle from others when they roamed together in a field. They used a hot iron to mark them. Ouch. Church branding is the same, but thankfully different. However, several principles are similar. The logo needs to be unique. Imagine if every farmer decided to have line art of a cattle head in their brand. Imagine the confusion.....

LEAD OR LEADING VOCALS?

Grant Norsworthy

More confident and accomplished vocalists will want to express themselves. Sing songs their way. Embellish. They can find the seductive tug to modify and add to the melody – timing, register, dynamics and.....

Basement Leadership

Eric Byrd 

I became a better leader, not because of my leadership degree, not because of my work experiences, not because I spent time reading trade magazines and not because I went to a conference.  If you stay aware, if you stay woke, if you stay open...

Your Church Needs a Communication Thread

Mark MacDonald

Most people love consistency while fleeing chaos. A busy church tends to have so many messages and activities that even church staff aren’t fully aware of the busy calendar. People in the congregation hear the occasional announcement, but even those who regularly attend can’t possibly know everything about the church. Take another step into your...

The Best Training Resources for Church Sound Technicians

Doug Gould

For all of you Church Sound Technicians who are responsible for the audio in your church, I just want to say “Thank You“ for your service. It’s a critical position and you are the one responsible for the church and its visitors’ ability to hear the WORD: in the preaching, the songs...

DEEP PURPLE & THE CASE AGAINST IN-EAR MONITORS

Grant Norsworthy

One of my favorite moments in rock history can be heard on Deep Purple’s “Made in Japan” double live album from 1972. At that time Deep Purple were recognized by The Guinness Book of World Records as the world’s “loudest band”. If you’re a music and sound enthusiast, this is essential listening and wonderfully exposes...

Team Assemble-ment

Eric Byrd 

People perish where there’s a lack of vision, (Proverbs 29:18).  Before you tell that guitar player he’s playing too many notes – (don’t they all?) – and before you have to tell the pastor his granddaughter consistently sings off key – (yikes!) – you have to seek God to have Him speak what He would have you do...

The Recipe for a Great Church Website

Mark MacDonald

It’s the most wonderful time of the year. When family and friends visit and bring lots of food. Everyone ooo’s and ahhh’s over the delectable treats until someone inevitably asks for a recipe so they can replicate the wonderful flavors. Imagine baking up a church website that everyone will enjoy, engage with, and eat up. It all starts with the right ingredients...

BETTER BAND PREPARATION: DEFINING SOUND CHECK & REHEARSAL

Grant Norsworthy

Ask just about any Musical Director of a Church ensemble (band, choir, orchestra, whatever) and they’ll probably tell you that it’s the commodity of time that is in the shortest supply. There never seems to be enough time to prepare to the level that we want! Maybe you get your team together for only 30 minutes...

Church Podcasting 101

Doug Gould

Many churches today are posting their Pastor’s sermons online. How do they do it? Is that something your church could benefit from? Is Church Podcasting right for your church? If you are like many churches out there today, you are either looking for a better way to get your message to your hearers or are completely clueless on how to do it. We’re going to show you the easiest ways to...

How Social Media Can Help Your Church Brand

Mark MacDonald

Social media is a communication tool that will make or break your church brand. Our marketing cluttered world is demonstrated on social media. Simply open the global Twitter feed and you’ll see millions of people saying something. In real time, your feed churns so quickly you can’t keep up and very little breaks through. Except certain people’s and brand’s posts are “must reads” since you really enjoy their content. Imagine if your church...

WORSHIP – ON GOD’S TERMS, NOT OURS

Grant Norsworthy

The English language is fascinating to me. Especially how particular words change in their meaning and usage over time, like: Spam used to be a cold, canned meat. The word dab originally meant to gently press one thing against another. Now it’s also a dance move! My earliest recollection of the word awesome...