Sam Peterson

Director, Servers and Replay
Grass Valley

Sam Peterson is the Director of Product Management for Servers and Replay at Grass Valley. In this role Sam leads Grass Valley’s activities supporting the Live Production server and replay market. Sam is responsible for guiding Grass Valley’s solutions to meet the growing demands of customers in creating compelling live content and developing the use of technological innovation to improve workflow efficiency and address new customer requirements.

Sam joined Grass Valley in 1996 as a Field Application Engineer focused on the transition from tape to disk in broadcast playout and production. Later activities include a focus on the transition to High Definition and file-based delivery of content for the commercial content distribution and digital cinema. During this period Sam worked with visionaries such as James Cameron (credited on Ghosts of the Abyss) and others working towards emerging display technologies. Sam later led the Sales Engineering team for the Americas and then as leader of product management for integrated playout. Most recently Sam served as the Senior Segment Manager for Live Production.

Sam has published several papers including most recently on the topic of the IP transition in live production for SVG Journal. His current focus is the intersection of the migration to IP in production and the emerging HDR and UHD formats enabling immersive consumption of visual content.

Join Sam at his session, Secrets of producing in Multi-Site Environments.