Unlocking Facebook’s Algorithms

Facebook, and social media in general, sometimes feel like a game where no one has the rule book. And if there is a set of rules, they change constantly. We want to reach the maximum number of people on Facebook, but how can we if we don’t understand what it takes to keep Facebook happy too? In this presentation, learn about what the Social Media “robots” really want in exchange for keeping your posts in front of your audience.

About the speaker

Adrian Gates

Adrian Gates
Media Director
Crossroads Community Church

Adrian Gates is the Media Director for Crossroads Community Church in Fitchburg, MA. In his 15 years as a media professional, Adrian has served many different roles, including music producer, web master, videographer, consultant, social media “expert,” sound guy, lighting guy, stage hand, and roadie. His clients have included some of the largest tech companies in the world, New England churches looking to modernize, and dedicated weekend warriors. Adrian is a graduate of the New England Institute of Art and Communications.

Adrian will also be teaching Part 1: “Creating Videos and Graphics Using Stock Resources” and Part 2: “Adding Stock Media to Original Content for Maximum Effect”