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What happens when what’s always worked isn’t working as well as it did? It’s time to explore new territory. As leaders, we’re responsible for charting the course but it can be challenging to know which direction to head.In this session we’ll focus on strategies to uncover new opportunities, reach new audiences, and discuss how to get from here to there without losing your sanity. For over 20 years, Dawn Nicole Baldwin has focused on helping organizations reach people more effectively. She’s championed the brand development and consulted on growth strategies for ministries across the country, including the Willow Creek Association, The Salvation Army, Southern Baptist International Mission Board, and Wheaton College. She’s guest-lectured at the University of Chicago’s Graduate School of Business as well as conferences nationwide, and in 1995 co-founded AspireOne, a strategy and communications firm that is a catalyst for helping organizations grow.

About the speaker


Dawn-Nicole Baldwin

Dawn-Nicole Baldwin
Founder, CEO
AspireOne

As lead strategist and co-founder of the brand strategy firm, AspireOne, Dawn Nicole Baldwin speaks at conferences nationwide, guest lectured on marketing strategy at the University of Chicago Graduate School of Business and is considered one of the leading experts on branding and marketing for nonprofits and ministries for the past 20 years. She frequently contributes to today’s leading edge thinking of integrating Christianity and culture as one of the flagship members of Outreach Magazine’s judging panel of America’s Most Innovative Churches, co-founder of the communications conference “Cultivate,” and founding board member for the Center for Church Communications and The Influence Lab. In the past two years, she’s been a contributor to Unique: Telling Your Story in the Age of Brands and Social Media and Starting from Scratch, both by Phil Cooke, as well as Just Lead by Sherry Surratt and Jenni Catron, Church Communication Heroes Volume One, edited by Kevin D. Hendricks and Outspoken: Conversations on Churh Communications by Tim Schraeder.

Fun facts: She led Visual Communications on staff at Willow Creek Community Church, helped build the brand of VeggieTales as part of the advertising team of Big Idea Productions, and is a fan of anything classified as “from a bakery,” which is why she runs so much.