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Search Engine Optimization, or SEO, is boring and technical. It just is. But, it is important, and it just might bring people to your church or to Jesus. I’m not overselling this – SEO is that important. Good SEO practices make you easier to find on the Internet in organic searches. Bad practices penalize you with search engines. Join in. I’ll will make this boring and technical topic just a little bit more fun for you. I hope to show you: 1. Easy SEO practices that you need to implement now – this is the “low hanging fruit”. 2. Intermediate practices to strive for in the months ahead. 3. Why churches should care. I’ll definitely show you how it fits into your mission and vision.

Attendees will gain the ability to understand basic SEO principles and implement them on their sites.

About the speaker


Matthew Irvine

Matthew Irvine
Director, Digital Media Services
University of Mary Hardin-Baylor

Matt works for the University of Mary Hardin-Baylor, a Christ-centered university in central Texas. Before that, he worked in churches. In fact, his first job was a “Youth Assistant” at his church when he was 16. Now, he volunteers with the production team at Vista Community Church in Temple and runs various aspects of the University’s multimedia and audiovisual needs. He’s also a fun guy. You should give him a high five or a side hug. MORE